The Alliance Building


A montage of images depicting the new brand for the Alliance building in Baccup, England.
Valley Heritage

Alliance Bacup. A new space
for working together.

I was approached to create an identity for a new creative co-working space and apartments in the old Lancashire & Yorkshire Bank in Bacup.

I drew influence from the building’s distinctive tower in creating both the word mark and badge logo, while also referencing the simplest of creative tools, the pencil. Shapes drawn from the building’s architecture act as containers for imagery and combine with other bold shapes representing creative disciplines bursting out of the building’s structure.

Image the Alliance spire showing how it influenced the brand logo
A church style window with a flower like shape bursting out of it.
The Alliance word mark on a red background
Find your creative space with pictures of people drawing and writing.
A selection of Alliance branded tote bags
An archway from the Alliance building with sound waves bursting out of it.
A flag style banner on the side of a building featuring the Alliance re-brand
The Alliance logo and badge
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