Purple Cubed required an identity for their new product, Wellbee, designed to address the Wellbeing crisis in the workplace. The Wellbee logo is inspired by the flightpath of a bee with loops between the W and e forming hidden bee wings which also appear on the social media badge. Background patterns take their existing brand colour gradients and combine them with stripes, referencing the patterns found on a bee.
For their app measuring employees mood, I also produced a range of characters, each with differing expressions to respond to employees feelings.
