Wellbee

Branding + Illustration

Wellbee brand design by Ben Clark Design
CLIENT
Purple Cubed
PROJECT TYPE
Branding + Illustration
PROJECT YEAR
2020

Creating a buzz for Wellbee

Purple Cubed required an identity for their new product, Wellbee, designed to address the Wellbeing crisis in the workplace. The Wellbee logo is inspired by the flightpath of a bee with loops between the W and e forming hidden bee wings which also appear on the social media badge. Background patterns take their existing brand colour gradients and combine them with stripes, referencing the patterns found on a bee.

For their app measuring employees mood, I also produced a range of characters, each with differing expressions to respond to employees feelings.

Wellbee logo by Ben Clark Design
Wellbee badge logo by Ben Clark Design
Wellbee character illustrations by Ben Clark Design
Wellbee character illustrations by Ben Clark Design
Wellbee character illustrations by Ben Clark Design
Wellbee character illustrations by Ben Clark Design
No items found.
CLIENT
Purple Cubed
PROJECT TYPE
Branding + Illustration
PROJECT YEAR
2020

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Planning a project you'd like to discuss?

Got a design brief ready to go? Or an idea but you're not sure where to start? I'm happy to talk over any potential project offering friendly advice on next steps and how to make your vision a reality. If I can't help you with your project, I'll know someone who can. Get in touch for a chat today.
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