Deterministic provide show control solutions for mind-blowing immersive events. They needed a new identity which reflected their distinctive personality and stamped their authority on a growing sector. As a brand that specialises in realising the impossible, following the trend wasn’t going to cut it. We needed something edgy, but not intimidating, and fun but with the authority of a brand that knows their shit.
The logo and illustrations are forged by code and pixel, the same raw materials Deterministic use to transport you into whole new worlds and experiences. The bold black and white mark captures the wow factor experienced by audiences while the ASCII style illustrations reference the code behind every jaw-dropping moment.
Throughout the design process we took inspiration from cult video game studios of the 80’s and early 90’s. These references continued through into the animation style with simple movements combined with static images reflecting the graphics of the time.
