I was approached to take a fresh look at the Purple Cubed business and its branding. Together we dug deeper into what they believed their brand stood for, and helped the team fall back in love with the idea of their product as a bespoke service.
We developed a crisp new logo based on cubed as a mathematical function, referencing how they transform the value of their client’s organisations. Key themes from the logo extend across all branding elements from offset shadows to image containers and custom gradients which all draw from the idea of transformation and positive change.
Using the big idea behind the logo we then took their confused product offering and simplified it into 3 distinct areas; insight, strategy and impact. The power of three.
As experts in their field, the Purple Cubed brand is designed to have the authority of a trusted newspaper while maintaining a modern, cutting edge tech feel appropriate for their software package, Talent Toolbox. Through a series of workshops, we distilled the wealth of knowledge within the business into a series of short, snappy statements that better described the value they offer to organisations they work with. We arrived at one bold statement that finally did justice to the people who make the business tick: Purple Cubed, Workplace Culture Experts.